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Nuraslina Zainal Abidin

Group Managing Director Genaxis Sdn Bhd


Nuraslina is the Founder and Group Managing Director of Genaxis Sdn Bhd and Chief Executive Officer of IA Consulting Sdn Bhd (iAC). A visionary in strategic business transformation, she brings with her 15 years of experience in transforming and optimising business process performances of major organisations and conglomerates, such as UEM Sunrise, PLUS, UEM Group, and CIMB Berhad. She has also redesigned new best-practices and processes that helped multinational corporations such as Volvo Cars Malaysia and British American Tobacco to become ISO-certified organisations

Nuraslina has led numerous government’s strategic transformational initiatives, including redesigning and reengineering over 200 processes of Royal Malaysian Customs Department (RMCD) for implementation of the uCustoms system. She was also previously an advisor to the Integrated Government Financial and Accounting Management System (iGFMAS) project sponsors for the implementation approach, strategy, and change request management – the Government’s largest transformation initiative thus far.

With Genaxis’ recent substantial acquisition of iAC – the consulting firm responsible for developing iGFMAS; she will also be managing and overseeing the next two phases of this project.

Nuraslina has also assisted PEMUDAH to transform Malaysia’s trade facilitation initiative that improved Malaysia’s trade across border ranking from 29th place to 11th place (Ease of Doing Business Report 2012, World Bank). Her latest role is now on strategising the regulatory framework for sharing economy platform together with Malaysia Productivity Corporation.

Her contributions and achievements has garnered her several recognitions, including the Women Exporters Development Program 2009 – 2017 (MATRADE), Recognition for Contribution to Malaysia’s 5th Position for Trade Across Border 2014 and SME Award for Technology Adoption 2013 (SME).

Nuraslina graduated with a Bachelor’s Degree in Food and Science Technology, Universiti Sains Malaysia, Malaysia.

NURUL