Kuala Lumpur, 28 October 2016 – Popular actress and celebrity Izreen Azminda today launched her signature perfume called Lurve Me with Global Halal Exchange (“GHX”), an eMarketplace for the Halal industry.
This floral-based, EDP perfume comes in four versions namely Lusty Gold, Crush Red, Cravers Pink, and Melty Blue. Presented in an elegant and exclusive packaging, Lurve Me perfume by Izreen Azminda is suitable for a range of perfume lovers from young ladies to women.
Lurve Me perfume is available in 15ml variant, and hence is convenient and handy for use either at home, work place, or travel. It is priced at RM39.90 per bottle including GST.
The collaborative launch event of Lurve Me perfume by Izreen Azminda and GHX is part of the eMarketplace’s merchant development programme for small and medium enterprise (“SME”) companies on board its eMarketplace. The merchant development programme is aimed at providing relevant assistance and support for tenants of Global Halal Exchange to further grow their business.
At the launch of Lurve Me perfume by Izreen Azminda, also present were Datuk Samsul Husin, Executive Deputy Chairman of Dagang NeXchange Berhad (“DNeX”) and Dato’ Mohd Nasaruddin Ahmad, GHX’s Marketing Director.
GHX eMarketplace, an offering by DNeX, provides access for merchants and business listings to the USD2.3-trillion Halal market globally. This eMarketplace, accessible at globalhalalexchange.com, is taking the Halal industry online where companies or individuals can get suppliers or buyers for their products and services as well as obtain and exchange information on the industry within clicks.
“I am happy to be working with GHX to not only launch my signature perfume but more importantly in marketing this perfume to customers via an online or eMarketplace platform. Online shopping is certainly increasingly gaining popularity and complements traditional way of shopping,” said Izreen Azminda.
“Our merchant development programme is a strategic partnership where we work with our tenants who are predominantly SMEs to grow their business to the global market through the GHX eMarketplace, and by providing such assistance as marketing, business insights and ideas as well. We are certainly excited to be working with Izreen Azminda in this collaboration,” said Datuk Samsul.